Elaboration of the model of convergence in the diplomatic governance of sports

Document Type : Original Article

Authors

1 PhD student in sports management, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran

2 Assistant Professor of Sports Management Department, Quds Branch, Islamic Azad University, Qods city, Iran

3 Assistant Professor, Sports Management Department, Islamshahr Branch, Islamic Azad University, Islamshahr, Iran

Abstract

The purpose of this research was to compile a model of convergence in the diplomatic governance of sports. Qualitative research was chosen with thematic analysis approach. The statistical population of this research includes all experts in the governance of diplomacy and sports strategy, which includes managers, executive officials of professional sports federations and experts in the sports industry and sports strategy in various medal-winning fields such as wrestling, weightlifting, athletics, basketball, football, volleyball and Others make up (17 people). The sampling method was snowball and the interviews were conducted until theoretical saturation was reached. The research tool included exploratory (semi-structured) interviews. The validity of the tool was evaluated and confirmed based on the validity of the sample, the opinion of experts and the agreement between the correctors. In order to analyze the findings, the method proposed by Etrid-Sterling (2001) was used. MaxQDA Pro version software was used to analyze the interviews. The codes were placed in the cultural, management, infrastructure and communication axes, some of the codings are as follows: managerial and conceptual factor such as defining and explaining the concept of sports diplomacy to government institutions and organizations, the use of sports elites, as well as the managerial factor and the three core codes of financial measures. Macro management actions and branding, communication factors that emphasize internal and external communication and concepts such as coordination of sports and public diplomacy, communication and synergy of related institutions and development of specialized human resources and holding sports events are emphasized.

Keywords

Files

Share

How to cite

Statistics