Document Type : Original Article
Authors
1
PhD student in Sports Management, Hamedan Branch, Islamic Azad University, Hamedan, Iran
2
Assistant Professor, Department of Sports Management, Faculty of Sports Sciences, Bu-Ali Sina University, Hamedan, Iran
3
Assistant Professor, Department of Management, Faculty of Management and Accounting, Bu-Ali Sina University, Hamedan, Iran
4
Assistant Professor, Department of Physical Education and Sports Sciences, Hamedan Branch, Islamic Azad University, Hamedan, Iran
Abstract
The purpose of the research was to fitting the conceptual model of cultural role-playing of professional sports clubs in Iran. This research was applied, mix method (qualitative-quantitative) and cross-sectional. The statistical population of this research was made up of managers and officials of sports clubs, sports veterans, university professors and experts and experts in the field of culture and sports, coaches, athletes and fans. The research sample was obtained using Gpower software, 130 people were selected by the criterion-based purposeful sampling method. The research tool was a researcher-made questionnaire . analyze the data, inferential statistics (structural equation modeling and Friedman's ranking test) were used to answer the research questions and present the final research model. All analyzes were performed in spss23 and smartpls3.1.1 software environment and at a significance level of 0.05. The results of the research showed that the research model has a good fit and causal factors (p=0.001; t=14.125), background factors (p=0.001; t=3.580) and interfering factors (p=0.001; t=4.184). Also, the results of the research showed that the factors affecting the cultural role of professional sports clubs in Iran are, respectively, expertise (8.32), affiliation (8.02), identity creation (7.27), political factors (7.15), management (03). 7/7), personal characteristics (6/76), cultural (6/48), infrastructure (6/23), management factors (5/64), media (5/51), economic factors (4/85) and factors Socio-cultural (4/75) were prioritized. Therefore, paying attention to the factors affecting the cultural role of professional sports clubs can lead to the development and promotion of sports culture, native culture and Islamic culture in the society.
Keywords