Investigating the Relationship between Demographic Characteristics of Parties and the Effectiveness of Print Media Policies and Etc.

Document Type : Original Article

Authors

1 Ph.D. Student in Media Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran

2 Assistant Professor, Department of Media Management, Ghaemshahr Branch, Islamic Azad University, Ghaemshahr, Iran

3 Assistant Professor of Media Management, Damavand Branch, Islamic Azad University, Damavand, Iran.

Abstract

In the present study, the main purpose of the researcher is to study the different advertising methods of print and digital media and their impact on parties and advertising policies, as well as the social status of candidates in Mazandaran province in order to achieve the goals of the revolution. The main variables are "media policies, social variables and electoral pattern". The research method of this research study grounded approach method (grounded theory approach) and interview with 20 experts using snowball method and for statistical sample, cluster and random sampling method was used. The statistical population is all people over 18 years old in Mazandaran province in 1397, whose number according to official statistics were 2,628,918 people. The statistical sample of this study were 748 people. In this study, the effect of print and digital media advertising policies was confirmed with a coefficient of 48%, their interaction on individuals was rejected, the significant effect of party affiliation on determining media advertising policies to achieve the goals of the revolution with a coefficient of 35% and the effectiveness of the propaganda methods used by the parties was rejected. As a result, the use of different media by parties, groups and candidates and the use of appropriate propaganda methods as well as the presence of credible candidates can have a significant impact on voter participation in achieving the goals of the revolution.

Keywords

References

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