نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری، گروه مدیریت دولتی، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران
2 استاد، گروه جامعه شناسی، دانشگاه یزد، یزد، ایران
3 استادیار، گروه مدیریت رسانه، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران
4 استادیار، گروه مدیریت صنعتی، واحد یزد، دانشگاه آزاد اسلامی، یزد، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The aim of the current research was to analyze the growth contexts of social hope in the national media. This qualitative research used a grounded theory (GT) method. The target population was the managers of the country's national media and provincial networks (Tehran and Ilam), using theoretical and purposive sampling, 21 of them were selected for in-depth interviews, and the sampling process continued until the complete information saturation stage. After converting the data into text, they were analyzed using open, axial and selective coding, the results of which were presented in the form of 12 main categories and 1 core category along with the story line and paradigm model. The obtained results showed that "media-oriented social hope" as the central phenomenon of the research follows a set of causal conditions, including specialized functions in the media, qualitative development of programs, redefining happiness in the media, expanding social awareness, providing a common understanding of goals. , supporting families is built along with a set of contextual and intervening conditions. The built social hope carries strategies such as reconstruction actions by the national media and brings consequences such as development and confidence creating and individual growth and development. The paradigm model and story line provide a better understanding of the above results.
کلیدواژهها [English]
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