نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار پژوهشگاه علوم اسلامی امام صادق(ع)
2 کارشناسی ارشد مدیریت امور فرهنگی دانشگاه معارف
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this study is to explain the relationship between the characteristics of media consumption with the observance of desirable indicators in the consumption process of virtual social networks of Bushehr families. In this regard, with a combination of qualitative and quantitative approach in methodology for extracting desirable indicators and designing a questionnaire tool, a significant relationship between the independent variable (consumption, type of consumption, attractiveness and motivation of using virtual social networks) also dependent variable (desirable indicators of social network consumption), We tested the virtual Bushehr families using SPSS software. The results of the hypotheses test indicate that out of 4 independent variables in the test with respect to the desired media consumption indicators; The variable of type of virtual social networks used showed a significant relationship and the three variables of consumption, attractiveness and motivation of consumption of virtual social networks did not show a significant relationship in terms of consumption indicators of this network. In other words, they cannot be generalized to the whole statistical community.
کلیدواژهها [English]
)